Ideas &

Ideas &

Ideas &

Insights

Insights

Insights

JAN 15, 2026

Why Strategy Should Always Come Before Design

It’s easy to jump straight into colors, logos, and layouts. But without a clear strategy, even the best design won’t connect. Before anything is created, the foundation must be set.

Bryan -
Bryan -
Bryan -
Bryan -
Bryan -
Bryan -
Bryan -
Bryan -
Bryan -
Bryan -
Firma
Firma
Firma

“The tools keep changing. Human nature doesn’t. AI is no different.

“The tools keep changing. Human nature doesn’t. AI is no different. ”

“The tools keep changing. Human nature doesn’t. AI is no different. ”

Bryan Scott, head of digital

Bryan Scott, head of digital

Bryan Scott, head of digital

MorePlease works with brands who want marketing to do more than look good.

The goal is simple.

Create work that moves people and moves the business with them. When the work truly serves people, the most natural response is always more, please.

MorePlease works with brands who want marketing to do more than look good.

The goal is simple.

Create work that moves people and moves the business with them. When the work truly serves people, the most natural response is always more, please.

MorePlease works with brands who want marketing to do more than look good.

The goal is simple.

Create work that moves people and moves the business with them. When the work truly serves people, the most natural response is always more, please.